Social media has made it common for people to share their interests and pastimes while attempting to launch a profession in digital marketing. those who like to use making inspirational and amusing videos as a way to exhibit their creativity. Social media's many formats, filters, and profitable prospects all support this.
YouTube is a fantastic social networking platform that uses the video concept. Prior to YouTube, there were platforms called ShareYourWorld (2004), Vimeo (2004), or Revver (2004), but YouTube was able to draw users in and pique their curiosity.
1. Long Form Content
Long Form content Although you are actually free to be creative with the time in this initial format, YouTube is the first format that is supplied with a 16:9 or horizontal ratio.
Storytelling, instruction, product demos, interviews, and other forms of in-depth material are all appropriate for long-form videos. Long-form video is preferred by audiences seeking more value and in-depth clarity because it enables content producers to produce comprehensive, comprehensive, and all-encompassing material.
Long and short videos are two of the most popular forms on YouTube, the main distinction between the two is the length and subject matter of the video. It would be fascinating to go into deeper detail on the advantages of each format.
More research is typically needed for longer videos, but they still need to be engaging. Given that lengthy movies can raise search engine ranks, make use of clear, precise, and non-boring language, as well as pertinent keywords, timestamps, and captivating descriptions, to maximize search engine optimization.
In order to meet long-term YouTube monetization criteria, an account must have at least 1000 subscribers and 4000 hours of broadcasting. Per 1000 views, the revenue ranges from US$1.61 to US$29.30. YouTube allows authors to include more advertisements on their films because of its longer runtime.
2. Video Shorts
The popularity of the TikTok short video platform prompted YouTube to launch YouTube Shorts in 2021. YouTube Shorts used to last between 16 and 60 seconds, but starting in October 2024, they will have a maximum duration of 180 seconds, or three minutes. Additionally, this brief movie uses the 9:16 vertical format from the then-busy platform. Brief videos with clear visuals and a vocabulary of 400–1200 words are made to process information that is simple to understand and absorb rapidly. The benefit of YouTube Shorts is that they last longer than TikTok Shorts, which vanish rapidly because of TikTok's fast-paced short video format.
With such a short duration, content creators are required to be able to captivate the audience with short and interesting clips. These short videos are more suitable for short entertainment sketches, quick product promotions, teaser campaigns, or videos against viral challenges. Captivate the audience with a compelling hook in the first seconds with a focus on a single message.
Younger generations that desire brief information that has an impact on them and captures their attention quickly tend to choose this type of short video content. You can include a call to action in short-duration or YouTube Short videos that can drive viewers to your website or other video links, just like in long-duration films.
The monetization standards for YouTube shorts and long-duration videos varies slightly. YouTube has modified its rules in an effort to increase the motivation of video providers. First, content producers need to have at least 1000 members and 10 million hours of legitimate short video views in the last ninety days. At least 500 subscribers, 3000 hours of viewing over the last 12 months, and at least three short videos uploaded within the last 90 days are now prerequisites for joining the YouTube Partner Program.
Or, if they have 500 or more followers and have posted at least three short films in the past 90 days with three million viewing hours, content creators can sign up for YPP. YouTube short videos can be used as a promotional strategy to market your lengthy videos since, despite being shorter than long videos, their audience reach can be wider. Their revenue range is US$0.01 to US$0.06 per 1000 views. Isn't that interesting?
3. What is the finest one?
The decision between long- and short-form content truly depends on your skills and objectives.
Making a short video is not much easier, it still takes a lot of work to create and edit because it needs to convey all the information in a concise manner. You can start with short films if you like making them and are practicing lengthy movies. If you believe that short videos are meant to complement big videos, you can make small videos that have the same theme or focus as long videos.
You can start with a duration of 10 to 15 minutes if you like to create a lengthy video and are still honing your editing techniques. Provide content in a logical order to pique the audience's interest in the facts or tale you are sharing.
Focus on one of the options first, don't worry too much about FOMO or current trends. Pay attention to your skills and available time, particularly if you are having trouble creating a YouTube account on your own. It's crucial to adhere to the guidelines provided by the YouTube Partner Program, upload frequently, and keep improving your abilities. Have fun at work.
