In 2025, Instagram is no longer just a place to connect with friends, share vacation photos, share stories, or silly videos of your pets. Today, social media platforms, especially Instagram, have evolved into a powerful marketing tool used by individuals and companies everywhere to connect with customers and audiences.
This photo and video sharing app from Meta, has encouraged many content creators to monetize their content. More than 1.35 billion Instagram users use the platform for visual inspiration and current trends.
In this article, we will give you some tips to get more Instagram followers (not bots), audience for your personal branding and your business by creating interesting content and to be more connected with your targeted audience, what are they? let's review them one by one.
1. Incorporate or Mix Reels Videos Into Your Content
In the beginning, Instagram was only meant to be a photo-sharing app with your friends and family, and with the Stories feature, content creators have more freedom to share their content with the audience. Stories are vertical videos that are meant to create personalized content for followers with a duration limit of up to 1 minute.
However, Reels are much better as they are publicly viewable offering more reach through search on Instagram and have viral potential compared to Stories or regular photo posts.
Content creators should consider adding Reels to their posting strategy, due to the high engagement compared to regular Instagram posts. The average likes earned on Reels are much higher than regular posts, which is because Reels prioritizes visuals in the form of videos that add emotional intensity between audiences.
Reels follows in TikTok's footsteps by providing content that is more honest and true to life. To create content for Reels, keep these tips in mind:
Keep the content unique and on trend.
Research and observe what trends are happening on Instagram and TikTok, by doing this, you at least get an overview and open up opportunities for your Reels to go viral and get new followers.
Create interesting yet simple content.
But you need to note, not all Reels that you publish must be viral content, especially without being based on research. Make sure that before you post Reels content, all the required elements are met, such as trends, originality and creativity.
Don't just give your audience product promotional videos, if you want to combine a product with your content, make sure to combine creativity and things that are entertaining or informative, because when the audience opens this application, 90% of them are looking for entertainment or looking for information.
And also don't forget to utilize the analytics provided by Instagram. You can use this feature to see patterns and understand various engagement metrics with the audience in the content you have created.
2. Cross-content Method for Product Promotion
Using the method of cross-posting content with the product you want to publicize, you can utilize it to maintain engagement with your audience with the product you want to market. It is also effective for increasing the number of followers, and viewers in your content even if you post content mixed with product marketing into the feed.
Before you decide to post it, you can test it first on other platforms such as TikTok, if there is one video that goes up or viral, you can try it on Reels.
Why is this important? Even though some of your content is mixed with product promotion, with this cross-pollination method, your business account still has a unique following on each social media app you are running and maintains engagement with your audience.
3. Optimize your Instagram Profile
Instagram users (not followers) are most likely to find your Instagram account through your content when it appears on the explore page. If users feel emotionally positive about your content, they are more likely to visit your account profile.
This is good news for gaining new followers, content that is relevant to users is likely that they will follow your Instagram account profile because of the similarity of interests with the branding that you build on your Instagram account.
Instagram profile is one of the many important elements that you should make the most of. Therefore, make sure that the information displayed is as complete as possible so that users can see and find out what products or services you might offer and also make sure that the avatar used is not excessive and in accordance with the branding you are using, for example: e-commerce site address if you sell clothing products, website address and others. Everything starts from your account avatar, after that the bio on Instagram.
4. Partner with Content Creators and Influencers
While you can utilize Instagram ads to market your business products, partnering with influencers can also be an option to add trust and credibility to your paid promotions to market products. A survey found that only 38% of consumers trust content from well-known brands, while 61% said they trust recommendations from influencers.
This is because influencers can creatively use their content to combine product promotion with original content from content creators, which results in the content being indirectly more digestible to the target audience.
When marketing with content creators, make sure your brand matches the niche of the content creator so that it doesn't seem pushy and is more suitable for the content creator's target audience. With this, the more likely you are to achieve satisfactory marketing targets and more likely to get more followers for your business account.
5. Build Personal Branding with Your Business
If you are a brand or business founder, it would be better if you as a business owner can build personal branding for yourself and the business you are running. Basically, the brand you build will have a stronger bond with the journey of a business owner, build your Instagram account with your business Instagram account together.
Conclusion
Utilizing a company account and a personal account can increase branding recognition, get more chances to bring in a wider Instagram following, and also increase sales. In addition to his own business Instagram profile, the company founder also drives engagement and awareness through his personal Instagram account.
